My Morning Jacket - The Dark

I've been waiting for these guys to break big for a couple of years. When their debut This Tennessee Fire was released in 1999 they were slated to be the next big thing, and they were on the underground cicuit - but mainstream success has eluded them. Their music is indie-rock for mid-westerners, alt-country for goths, the origin of wearing a trucker hat with no irony. I think the hold up on them being wildly popular is people's reluctance to like anything that hasn't been pre-determined cool by others. I mean they're from Kentucky! Are we allowed to like a band that's from Kentucky?